What Can I Do with a Bachelor’s in Sports Management?

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The Sports Industry is one of the largest commodities with economic growth in the United States. There are many career avenues to dive into as a graduate of a sports management degree. Sports Management itself has roots in the entertainment business, as well as financial institutions and athletic organizations. The salaries of sports management graduates has rose over the past decade and continues to expand, especially with esports making an impact on online Gaming community. Having strong business skills and good sports knowledge will provide graduates with higher salaries as they enter the sports management field.

Going into Sports Management can provide a variety of opportunities for employment. A sports Management career will also offer a person an exciting career path while working along major players in the sports industry, including working directly with athletes, sports organizations, and top coaches for the NFL, NBA, NHL, or other sports associations. Some even work behind the scenes as in the marketing aspect of it or as a promoting agent. Whatever your career path is, one thing for sure is how you get there. The first step is to have some work experience and graduate from an accredited four-year degree program in Sports Management.

The courses taken in the sports management program may vary on which college or University one enrolls in. A bachelor’s degree in sport management may offer courses in sports financing or related topics, ethics in sports, event planning, and studies related to the legal aspects of sports. Leadership and management courses will also be on the curriculum list for the sports management program.  The four-year program will prepare students for entry-level positions in a variety of areas. Those with some professional experience going into the program may advance further quickly compared to other graduates. For example, graduates of the bachelor’s degree in Sports Management may land a job position as a coaching teacher at a local High School or positions with the Parks and Recreation departments in a city. Other possible career paths may be at a sporting goods business as a sales representative or a sports facility manager.

Sports Management Degree Jobs

There are many more positions and career paths of a graduate with a bachelors in sports management can do. Here is a short list of other possibilities in the sports industry for those in the business of sports. Some may require more work experience than others; however, this is just a look at where a student can put their right foot forward throughout the sports industry.

  • Professors of sports management
  • sports lawyer
  • Facility director
  • Sales manager
  • Athletic director
  • Promotions manager
  • Marketing consultant
  • Event coordinator
  • Sports commissioner
  • Contract negotiation manager

The Duties of a Graduate with a Sports Management Degree

As there are a wide range of positions available in the sports management field, the tasks and duties of each job will vary. Some may expect a candidate to over see business productions or operations for a sports team, league, or organization. Other positions may include negotiating contracts, creating a sports organization’s budget, or engaging in press conferences, scheduling sports events, and tracking ticket sales. Other intensive duties or tasks may vary for advanced degrees, such as the Masters programs in sports management. Sports management degree jobs at the bachelors level are usually available as entry-level positions.

Professional Sports Organizations

The sports industry shows no sign of slowing down. In fact, each year there is more continued growth, including being one industry that has constantly stayed competitive over the decades. As a graduate of the sports management degree, it may be wise to investigate joining or at least associating with one of the top professional sports organizations. There are several types of professional sports organizations to get involved in, it just depends on what is your area of expertise is. Here is some information on professional sports organizations and what they may offer a graduate of the bachelor’s degree in sports management or sports administration.

Sports Marketing Association– known as the SMA, this organization is a private, non-profit organization, dedicated to bringing together professionals, academicians, and students for the purpose of creating, implementing, and distributing sports marketing knowledge through social media outlets and other related career opportunities.

North American Society for Sports Management– NASSM supports and assists working professionals in career fields such as sports, leisure, and recreation. The purpose is to promote, stimulate, and encourage sports management development by studying, researching, academic writing, and professional development of sports.

 National Association of Collegiate Directors of Athletics– NACDA is the largest association in the States for collegiate athletic administrators. It provides a intern program to students working towards a degree in sports management or some form of leadership management course.

National Association of Collegiate Women Athletics Administrators– NACWAA is designed to empower women who are applying their studies toward athletic administration careers. The organization provides networking, mentoring experiences, and educational courses for members who join. They also offer four leadership development programs that focus on women graduates working hard to become successful in the career of athletics.

Bachelor's in Sports Management